Off to College

As we drove home from work the other day, we saw Bob Evans advertising "Off to college gift card". And I thought to myself, "What college student is going to want a Bob Evans gift card?". Wouldn't Best Buy, Circuit City, McDonald's or even Goodwill been a better option for gift cards? I'm sure there are a few college students out there that would have made use of it, but when I think of Bob Evans, I think of the older generations. Give them something they will use. It's like me giving Barb a gift certificate to The Vicker's. It's something I would use, but she wouldn't get much use out of it.